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Website Privacy Notice and Cookies

Who We Are

Aceso Chiropractic LTD is committed to protecting your privacy and handling your personal information responsibly and transparently.

For the purposes of UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Aceso Chiropractic LTD is the Data Controller.

Registered Office:
B1 Vantage Park
Old Gloucester Road
Hambrook
Bristol
England
BS16 1GW

Clinic Address:
25 Moreton Road
Buckingham
Buckinghamshire
MK18 1JZ

Contact Email:
chris@acesofamilychiropractic.com

What Information We Collect

Depending on how you interact with us, we may collect and process:

General Contact Information

  • Name

  • Telephone number

  • Email address

  • Postal address

  • Appointment and booking information

Health Information (Special Category Data)

Where you become a patient, we may collect information relevant to your care, including:

  • Medical history

  • Symptoms and health concerns

  • Examination findings

  • Clinical notes

  • Lifestyle and health-related information relevant to chiropractic care

This information is treated as confidential and protected under UK GDPR.

Website Information

When you visit our website, we may collect:

  • IP address

  • Device and browser information

  • Website usage data

  • Cookie preferences

  • Pages viewed and actions taken on our website

Why We Collect Your Information

We collect and use personal information for the following reasons:

To Provide Chiropractic Care

We collect health and personal information to assess your needs, provide care, maintain clinical records, and communicate with you about your treatment.

Lawful basis:

  • Contract

  • Provision of health care

  • UK GDPR special category processing for health data

To Manage Appointments and Patient Communication

We may use your information to:

  • Confirm appointments

  • Send reminders

  • Contact you regarding changes to bookings

  • Communicate about matters relating to your care

Lawful basis:

  • Contract

  • Legitimate interests

To Send Marketing Information

Where you have given consent, we may send:

  • Practice newsletters

  • General health information

  • Practice updates

  • Promotional offers

You may withdraw your consent at any time using unsubscribe links or by contacting us.

Lawful basis:

  • Consent

To Improve Our Website and Marketing

We use website analytics and advertising tools to understand website performance and improve how our services are presented.

Lawful basis:

  • Consent (where required for non-essential cookies)

  • Legitimate interests (where applicable)

Third Parties We Use

We work with trusted service providers who may process information on our behalf.

PracticeHub

We use PracticeHub to manage:

  • Patient records

  • Appointment booking

  • Clinical communications

  • Marketing emails and newsletters

PracticeHub processes information securely under contractual data protection obligations.

Stripe

We use Stripe to process online payments, deposits, and card transactions.

Stripe securely handles payment information directly. We do not store your full payment card details on our systems.

Stripe’s privacy policy is available on their website.

Heidi AI

We use Heidi AI to assist with clinical note-taking.

This tool supports accurate and efficient clinical record creation. Information processed through Heidi AI is handled securely and remains confidential under data processing agreements.

Clinical information is used solely for patient care purposes.

Google Analytics

We use Google Analytics to understand how visitors use our website, including:

  • Pages viewed

  • Time spent on pages

  • Website performance

  • General visitor behaviour

This helps us improve the website and user experience.

Meta Pixel (Facebook / Instagram)

We use Meta Pixel to help us:

  • Measure advertising effectiveness

  • Understand website visitor behaviour

  • Improve Facebook and Instagram advertising

Meta may use cookies and tracking technologies in accordance with its own privacy policies.

Cookies

Our website uses cookies and similar technologies.

Cookies help us:

  • Ensure the website functions correctly

  • Remember preferences

  • Measure website traffic

  • Improve performance

  • Support advertising and remarketing

Cookies may fall into the following categories:

Essential Cookies

Required for the operation of the website.

Analytics Cookies

Used to understand website usage and improve performance.

Marketing Cookies

Used by advertising platforms such as Google and Meta to help deliver and measure relevant advertising.

You can manage cookie preferences through our website cookie banner or your browser settings.

How Long We Keep Your Information

Clinical records are retained in accordance with healthcare record retention guidance and legal obligations.

In most cases we retain records for:

  • 8 years after your last appointment, or

  • Until age 26 for children, where this is longer

Some financial and administrative records may be retained for legal, tax, or regulatory purposes.

Who Has Access To Your Information

Access is limited to people who genuinely need it in order to provide services or support the running of the practice, including:

  • Your chiropractor

  • Practice administrative and reception staff

  • PracticeHub (systems provider)

  • Stripe (payments)

  • Heidi AI (clinical note support)

  • Professional advisers or regulators where legally required

All third parties are subject to confidentiality and data protection obligations.

We do not sell your personal data.

International Data Transfers

Some of our service providers may process data outside the UK.

Where this happens, we ensure that appropriate safeguards are in place in accordance with UK GDPR.

Your Rights

Under UK GDPR, you may have the right to:

  • Request access to your personal data

  • Ask us to correct inaccurate data

  • Request deletion of data where appropriate

  • Restrict processing

  • Object to processing

  • Withdraw consent (where consent is relied upon)

  • Request transfer of your data where applicable

  • Make a complaint to the Information Commissioner’s Office (ICO)

Data Security

We take appropriate technical and organisational steps to protect your information from:

  • Unauthorised access

  • Loss

  • Disclosure

  • Alteration

  • Destruction

If a reportable personal data breach occurs, we will comply with our legal obligations, including notifying the Information Commissioner’s Office where required.

Contact Us

If you have questions about this privacy policy or how your personal information is handled, please contact:

Aceso Chiropractic LTD
B1 Vantage Park
Old Gloucester Road
Hambrook
Bristol
England
BS16 1GW

Email: chris@acesofamilychiropractic.com

If you are unhappy with how your data is handled, you may contact:

Information Commissioner's Office

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